At the beginning of 2022, we started working with the new festival brand CLOSE FSTVL.
The focus of the content strategy was clear right from the beginning:
Generating & publishing as much short-form video content as possible for Instagram Reels to maximize the organic reach.
When it comes to video content to build awareness & a loyal following our philosophy is clear: The time of the minute-long after movies definitely is over.
Based on these insights we’re currently restructuring our approach, how we see content and the way it should be produced during an event!
People want to see emotionalizing highlight cuts, in the most authentic way possible. It’s an exciting time, in which we are rethinking content and its role when marketing an event.
Let’s magnify the results
Reels published in the last 4 months
Organic video views
Organic posts likes