At the beginning of 2022, we started working with the new festival brand CLOSE FSTVL.
The focus of the content strategy was clear right from the beginning:
Generating & publishing as much short-form video content as possible for Instagram Reels to maximize the organic reach.
When it comes to video content to build awareness & a loyal following our philosophy is clear: The time of the minute-long after movies definitely is over.
Based on these insights we’re currently restructuring our approach, how we see content and the way it should be produced during an event!