A boutique management and entertainment agency

Strandkorb Open Air

Rheinland-Pfalz

Crisis always means opportunity. This was our philosophy during 2020 and kept us going during a time, in which live events & public gatherings weren’t allowed, to happen.

We reviewed the market as a whole and also rethought our role in the industry,  which we’ve been part of for so many years.

Events, Artist Booking & Management have been our key pillars for many years, doing our own Sunset Beach Festival with 12.000 yearly visitors and being responsible for many international successful touring acts.

With this experience, which also always brought us in touch with various marketing topics over the years, we expanded our strategy and wanted to implement ticket and event marketing into MGNFY.

As always, timing is everything and so we got in touch with Tom Schwarz, the local promoter of the STRANDKORB Open Air series at the airport Zweibrücken, planning to operate over 30 concerts throughout the summer in 2021, including artists like Rea Garvey, Gentleman, Revolverheld, Philipp Poisel and many more.

The Strandkorb Open Air concept saves the concert summer in times of Covid-19 with a sophisticated hygiene concept.

Let’s magnify the results

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Events announced
Over 0
followers on Facebook & Instagram
Over 0
tickets sold
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advertising budget spent
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conversion value on Facebook / Instagram / Google
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ROAS

Our event marketing blueprint is based on a holistic marketing perspective. MGNFY wants to help event organizers in all relevant marketing areas including Social Media Marketing, Performance Marketing, Content Marketing & PR. In addition to that, we are also consulting Tom Schwarz in the area of SEO.

With this being said we built all social profiles from scratch for both event locations and are primarily responsible for …
„The team of MGNFY is much more than just a marketing agency. You can feel their event-promoter DNA in their daily work, which always allows them to accept and fulfil my challenges and needs as a promoter. But the best thing about it is that I can fully concentrate on production, while the tickets sell themselves.”
Tom Schwarz, Event Organizer
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