A boutique management and entertainment agency

Sunset Beach Festival

Haltern am See

Last weekend our Sunset Beach Festival finally happened again after a two-year break because of the Covid-19 pandemic!

With over 20-feed postings, over 200 Instagram stories & 9 reels in only one week, we could generate outstanding results.

In addition, eight of these 20-feed postings got published on the day of the event alone. The content & social strategy led to 1.000.000 impressions & 23.000 profile visitors in seven days.

Again, we experienced what power lies in the short-form video content & a high frequency in output when the relevance of an event gets to a peak.

Let’s magnify the results

Profile visits
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Profile Growth
Feed Postings
Instagram Stories
Instagram Reels

With a social media & content team of five people on the festival ground, we could already upload the artists‘ content while they were still playing their sets. This extreme output led to a follower growth of 20% within the last 28-days alone.

Next to that, as mentioned in our latest‘ marketing trends‘ post, we believe in the power of short-form video content.

For the first year, we won’t publish a full aftermovie, instead, we’ll focus on three vertical one-minute clips that showcase the festival’s highlight moments.

With this being said we built all social campaign for the event …
„ We were impressed with the enormous reach we could generate with the content published during our festival! We'll continue to work on that for the next year. Our content- and marketing team did a great job!”
Martin Königsmann, Event Organizer & CEO of MGNFY
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