Virtual Riot sells out Hollywood Palladium
Los Angeles, CA, United States
Virtual Riot sells out biggest headline show to date at Hollywood Palladium in Los Angeles!
March 14th – an exciting day for Virtual Riot & MGNFY, as we announced Virtual Riot’s biggest headline show to date at the legendary Hollywood Palladium in Los Angeles.
Having this key date for our managing artist and client in sight, our team at MGNFY was more than ready to represent our marketing segment from their best side.
3.600 tickets to sell with a clear goal: SELL THIS OUT! And in the end, we managed to sell it out all together.
Let’s magnify the results
The whole team at MGNFY knows that Virtual Riot is not only a master in music production but also a master in creative content creation.
First, we developed a series of short video content, adapting the current trend of feeding the Instagram Reel algorithm as much as possible. We came up with eight creative short video concepts, generating a total of 500.000 video views + 50.000 organic post likes alone. We were able to build hype on Virtual Riot’s social media through the variety & creativity that went into these pieces. Fans loved it!
With this being said we built all social profiles from scratch for the event and are primarily responsible for …
- Additionally we increased impressions for the show with a variety of paid advertising campaigns.
- As MGNFY specializes in ticket-marketing, we set up a cross-platform campaign with ads on Facebook, Instagram, YouTube & Spotify.
- We targeted Virtual Riot fans within the relevant all over the US, as well as several Interest-based audiences + Lookalikes to cover as many people as possible, who could potentially be interested in coming to the show.
- The creatives generated were a perfect fit for these campaigns. They stood out to regular ads, which was also reflected in KPIs like CPV, outgoing CTR and CPA and were way above our usual benchmarks. Once again this is proof that the right creatives are essential for success on the advertising site.
- To generate additional trust & awareness we outlined some of the most relevant PR multipliers in the US and published news pieces on EDM.com & We Rave You.